Writing for the “Oooh” Moment in Stories

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It’s hard to know some days when a story’s worth telling. You wake up, and for a split second, you have fragments of a dream that make you go, “Ooh, yeah!” So you jump on your notebook, or on your computer, and you start trying to build off those first few impressions. Several notes and a half-started draft later, you soon discover that, you know, maybe this isn’t all that big an idea anymore. I mean, isn’t the plot just cribbing off a big-ticket franchise like Star Wars or Romeo and Juliet? Haven’t we already seen this before?

There really is nothing new under the sun. Even Will Shakespeare knew this. He borrowed just as much from the legends and royal histories of his day, turning them into dramas and comedies we still obsess over and perform year after year. But he didn’t just give his audience that same legend they all read about, but “This time, it’s set in Florence!” He gave them something deeper than a mere retelling.

I’ve been trying to capture that element of writing for over three years now.

I call it the “Oooh” Moment.

What it is, essentially, is when you’re trying to develop a story idea and you find something that makes you excited. Because, ideally, if you’re excited about this idea, then your audience will be excited, too.

The “Oooh” Moment comes in a variety of ways. It can come before you’re started a single draft, or it could come in the middle of Chapter Thirteen, or it could happen right at the start of Draft No. 19. But when it happens, as a writer, you know when it happens and what it looks like.

Here are a few real-life “Oooh” Moments that I’ve experienced on different stories:

I like this plot, but the protagonist isn’t all that exciting. Oooh, wait, but what if we follow things from the love interest’s POV? Make it her story…!

“Hmm, good romance here, but this villain’s weak. Where’s the tension? What’s their end of the story? It’s almost like… oooh, wait that’s it! It’s Iago and Othello! Oh, yeah, and then that would make her Desdemona and him Michael Cassio…!

“So we’ve got these story prompts now. Okay, has to take place on a boat… there’s a tape recorder, running for an elected office, political drama… oooh! What if the boat belongs to a candidate on a mad expedition? Ok, and the tape recorder is how our narrator–the campaign manager–gives us the story! I gotta start writing now…”

If you’ve written enough fiction, long or short, you’ve probably run into these moments a number of times. You suddenly get this vision of What Could Be, and it gets you inspired to keep going. I know that some of these stories have worked once I found the “Oooh” Moment. That same excitement showed in my work, and when I gave it to my audience, they were just as hooked.

Of course, the hard part is knowing when you’ve stumbled onto such a moment. Be patient, though. It’s hard work, but if you find that kernel of energy in a story, then grab hold of it and hold it up for your audience, too.


So, what’s been your example of an “Oooh” Moment in a story? When did it happen? How far did you run with it? Share your experience in the comments below.

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